Reach your customers or members anywhere any time
SMS Campaign is one of the latest and fastest growing types of marketing owing to its low cost and high return on investment. It is credited for posting promotions and updates in the pockets of existing and potential customers. Whereas it is permission based type of marketing, it offers higher response rates as most mobile phone users open and view text messages at their convenience. Our marketing platform allows you to quickly, easily and economically implement mobile campaigns and spin your database into gold.
Following here is a brief description of each of the terms used in mobile marketing that you can read to familiarize yourself with this type of marketing product.
Cell phone penetration in Kenya exceeds that of the internet. And, as cell phone penetration continues to grow, internet has flattened out.
Mobile Marketing allows a brand, media, or content provider to target subscribers anytime, anywhere with its message. Whether they are at home, at work, in the car, or travelling on business or vacation, mobile marketing never rests.
If this is your first mobile marketing campaign, we realize that some of the terminology may appear daunting. Therefore, it is important that you understand the basic terms associated with a mobile marketing campaign.
Text Message – Also known as SMS (Short Message Service), a text message is up to 160 characters in length and can be sent from a computer to a cell phone or from a cell phone to a cell phone.
Standard Rate Text Message – This type of text message, sent through a common short code, is free to the consumer.
Keyword – A word or name used to distinguish a targeted message within a Short Code Service. In the example "Text RESULTS to 22901," the keyword is RESULTS.
Short Code – Short codes are special telephone numbers, significantly shorter than full telephone numbers, that can be used to send SMS (text) and MMS (multimedia) messages to mobile phones. In the example "Text RESULTS to 22901," the short code is 22901.
Premium SMS – Premium SMS means the user of the service will be charged an incremental fee to participate in a program. The charge will appear on the consumer’s cell phone bill or be deducted from airtime balance for prepaid consumers.
Mobile Origination (MO) – Mobile Origination means that the consumer has originated the text message sent to the short code. In other words, if a radio station announces on air that it is giving away tickets to a concert, and the listener responds by sending a text message to the short code to enter the contest, then the listener has sent an MO text message.
Mobile Termination (MT) – Mobile Termination means that the opt-in consumer has received a text message from a short code. For example, a radio station might send a text message to its opt-in VIP Club announcing a pre-sale of front row tickets to an upcoming concert; this would be an example of an MT text message.
Opt-In – Text message promotions are subject to CCK regulations and there are significant fines for violating CCK regulations. Therefore, a consumer must “opt-in” to your promotion before further contact with that consumer is permitted. AirTouch Connections Limited takes the CCK opt-in regulations very seriously and will not knowingly permit any of its customers to run any promotions that violate these regulations.
Opt-Out – Consumers must have the opportunity to opt-out of promotions at any time. This is normally done by sending a text message with the word “stop” in it. Once the consumer has opted out, no advertisement message should be sent to his/her number as this will be in violation of CCK regulations.
WAP (Wireless Application Protocol) – WAP is simply the wireless web. When you access the internet through your cell phone, you are accessing a WAP site and you are involved in a WAP session.
MMS (Multimedia Messaging Service) – MMS is SMS on steroids. If you send a graphic or photo through your cell phone, you are using MMS technology.
Mobile marketing is here to stay. It’s time for your brand to take the plunge into the mobile marketing world, because…“We’ve got your customers